My Rankings Dropped What to Do First

Don’t panic. Most drops are recoverable if you validate technical health and intent alignment quickly.

1) Check indexing and crawlability

Verify robots, canonical tags, and accidental noindex changes on key pages.

2) Compare affected queries

Use Search Console to identify which intent clusters dropped and whether CTR also changed.

3) Review recent site changes

Theme/plugin updates, URL edits, and internal-link removals commonly trigger short-term losses.

4) Refresh pages with matching intent

Improve titles, section structure, and supporting links to better match what now ranks in the SERP.