PPC Management
Paid search campaigns built around clear intent, clean tracking, and measurable outcomes.
Why PPC Matters
When you need demand now, paid search can validate offers fast.
Test messaging and offers quickly and learn what converts.
Capture searchers who are already looking for your service right now.
Track leads and spend with structured reporting - not vanity metrics.
What's Included
Focused setup and ongoing management.
✓ Campaign structure
Organized campaigns and ad groups designed for quality and control.
✓ Tracking
Conversion tracking guidance so you can measure calls, leads, and bookings.
✓ Ongoing optimization
Search term reviews, negative keywords, bid strategy tuning, and copy tests.
✓ Reporting
Simple reports that connect spend to outcomes.
PPC Management That Spends Your Budget Like It's Our Own
PPC management means running your paid search and ad campaigns on platforms like Google Ads so the right people see your business at the exact moment they're searching to buy. Done well, it puts you at the top of the results for high-intent keywords and sends ready-to-act customers straight to your site. Done carelessly, it quietly drains your budget on clicks that never convert. For most businesses, the difference between those two outcomes is active, attentive management, not a set-it-and-forget-it account.
At Gotham Site Studio, your campaigns are handled directly by the founder, not passed down to a junior buyer or an automated dashboard. We start by understanding your margins, your best customers, and what a lead is actually worth to you. From there we build tightly themed campaigns, write the ad copy ourselves, set negative keywords to cut wasted spend, and align every click with a landing page meant to convert. Then we watch the data and adjust, week over week, with no filler and no vanity metrics.
The result is paid traffic that earns its place in your budget: fewer wasted clicks, clearer reporting, and a steady line of qualified leads you can actually trace back to dollars. Because we're a Brooklyn-based studio that also builds websites and SEO, your ads never run in isolation from the pages they point to. If you're curious whether your current spend is working as hard as it should, start with a free audit and consultation, and we'll show you exactly where the opportunities are.
Frequently Asked Questions
How much does PPC management cost?
It depends on the size of your account, the platforms you run on, and how competitive your market is. Your ad spend is separate from our management work, so you always control your media budget. After a free audit, we'll give you a clear, flat scope and pricing up front, with no surprise percentages buried in the fine print.
What does your PPC management include?
We handle account structure, keyword and audience research, ad copywriting, negative keyword lists, bid and budget management, conversion tracking setup, and ongoing optimization. You also get plain-language reporting that ties clicks to leads. Because we build sites too, we can advise on or improve the landing pages your ads send traffic to.
How long until PPC starts working?
Paid ads can drive traffic almost immediately once campaigns go live, often within days. The first few weeks are about gathering data and trimming waste, so performance typically sharpens over the first month or two as we learn what converts for your business and shift budget toward the keywords and ads that actually produce leads.